Rank higher on search engines with the new BT Web hosting
Posted 5 April 2007 at 10:03AM by Melissa Fletcher in Managing your website, Website development
Making sure your website ranks high on customer searches has never been so easy with our upcoming hosting portfolio - set for launch this month.
In my last entry on BT Web hosting, we looked at the new AJAX based website building tool EasySiteWizard Pro - this time I'd like to focus on another exciting tool soon to be introduced - EasySiteOptimizer (ESO).
At BT we know from experience that getting a website noticed by search engines can be tricky. We've also seen many 'miracle cures' on the market, claiming to get you to the top of Google with just a few clicks of a mouse. The truth is, if you want to get noticed by the search engines, it's vital to get the basics right:
- A well built website with copy tuned to your target market
- Good site description
- Keywords that target your business (instead of throwing you into the mix with 10,000 other sites)
Sound complex? It needn't be - which is why we've come up with EasySiteOptimizer.
Simply define what your business does and ESO will not only suggest keywords (based on what people actually search on), it will analyse your site and come up with a detailed set of fixes/improvements. You can even make the fixes to your site from within ESO, meaning you don't even have to go back to you website application!
Once your site is ready and you click submit, ESO will then send your powerfully optimised website to all the main search engines, plus track its performance for you.
It's not possible to guarantee that your site will immediately appear at the top of the Google rankings (no miracles here), but it will certainly be one step ahead of the competition, and that is half the battle!
For a quick preview of this upcoming feature, view the ESO Demo.
In my next post about the new BT Web hosting portfolio, we'll look at other features such as our new service designed to stop people gathering information about you from your Domain Name.
For further information on the Bt Web hosting launch and how it will benefit your business, see Changes to the way BT hosts your website.
Tags: EasySiteOptimizer, search ranking; SEO, site optimiser, website hosting
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