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Why should you care about how your phone calls are made?

Posted 26 February 2008 at 8:28AM by Ian Betteridge in Email and communications

According to a report by the Internet Telephony Service Provider's Association (ITSPA), the majority of small companies don't know about voice over IP services - and have failed to adopt it.

This might sound like worrying news for telecoms companies, but maybe this is all putting the cart before the horse a little. After all, why should a business care exactly what happens when they pick up the phone and call a customer? They just want to be able to get in touch with a particular person - they don't care about the magic which makes their voice get from A to B.

However, the reason that voice over IP should matter to business is that it has the potential to make that process of getting in touch with someone a more pleasant and seamless experience.

An example of this is the Find-me-follow-me feature of BT Business Broadband Voice, which lets you set up - using a simple web page - the ability to forward a call from your Broadband Voice line to your mobile if it's not answered. You can even add a further number to forward the call to a different number if your mobile doesn't answer. And, if you want, you can even set it up so that a set of numbers rings simultaneously - letting you effectively have a single number you can give out to customers, which will reach you on all your phones.

This is the kind of service which used to be expensive and complex to provide, but which - thanks to VoIP - is now easier and cheaper than ever. And it's why, even if you know nothing about VoIP now, it's worth finding out more soon.

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Comments

1. At February 26, 2008 3:47 PM, jane wrote:

voip isn't all that it's cracked up to be. We thought it would be cheaper than using the mainline phone, what they fail to mention here is that it adds yet another line bill to your communication costs. Its also very difficult for someone whose hearing is not quite perfect, it sounds very muffly and I find myself forever apologising to people because I cannot hear what they say and although I have perfect english diction they can't hear me either. So come on BT let's have some truthful edicts for once.

2. At February 26, 2008 4:32 PM, John Smith wrote:

Are yo not forgetting something? What does VoIP need? A phone line! So why re-invent the wheel?

3. At February 26, 2008 7:08 PM, J G Dawson wrote:

Find-me-follow-me feature? Creepy in any language. Sounds like 'VoIP stalking' to me and probably explains why so many drivers can be seen using the phone whilst at the wheel - Shame on you BT...

4. At February 26, 2008 7:15 PM, Kim wrote:

i dont know much about voip except that bt keep hasseling me to have it.
for someone in business the phone is crucial. we cant mess about with trying to configuring it and working out why it doesnt work if our computer or internet goes down.
it just needs to work and be simple - thats why most people dont have it because they fear it will play up sometimes

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