Are your emails breaking the law?
Posted 19 March 2008 at 2:53PM by Hannah Gilchrist in Email and communications
Most people will find the odd email from a business they've once used sat lingering in their inbox. Sometimes this sort of email marketing is good, they offer you discounts, you go and buy, they make money and everyone is happy. But what happens when you want them to leave you alone?
Legally there should be an unsubscribe link at the bottom of any marketing email, but many famous brands are failing their customers and breaking the law. According to a report on Out-Law, almost half of the marketing emails analysed by survey by internet consultancy dotMailer were found to be breaching the Companies Act of 1985. The legislation demands that business emails include a company registration number, place of registration and the registered office address of the business.
So how can you stay within the law with your email marketing campaigns? Firstly, it's important that you include company registration details, and the address of your business alongside an unsubscribe link. Also make sure your email design is similar to that of your website so that customers can recognise where they are.
While the legislation applies to limited companies and Limited Liability Partnerships, failure to comply can result in a fine of up to £1,000 and, from October, an additional fine of £300 for each day that the contravention continues.
Tags: bt, bt broadbandoffice, email, email marketing
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