Even out your sales with an online store
Posted 7 August 2008 at 7:15AM by Ian Betteridge in Ecommerce and online payments
We're becoming a nation of online shoppers. Even my mother - I won't reveal her age, as she'd kill me if I did - gets her big monthly food shop delivered. However, her approach to online ordering is pretty unique, as she phones me up and reads out what she wants from a list, while I type into the computer.
According to online payment company Pago, she's not alone in her new-found love of online ordering. Britain is unique in Europe in that we still tend to go out to shop at the weekend rather than ordering online, but interestingly online sales don't follow the same seasonal spikes as high-street shopping.
This means that online can be a good way of evening-out your sales if you have a retail store. If you sell online, you could look at reducing the hours your shop is open during the week, which will reduce some of your costs, and encouraging more online sales. A strong online element to your sales strategy will also help even sales out over the course of a year if your business is largely seasonal.
Tags: ecommerce, online payments, shop online
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