World-class management inspiration on tap
Posted 13 April 2007 at 9:28AM by Simon Dickson in Doing business online
TED stands for technology, entertainment and design - and is the kind of conference that you and I don't get invited to. Operated these days by Chris Anderson, the Brit who founded Future Publishing, it brings 'more than 1000 thought leaders, movers and shakers' together for four days each year. The 2007 event took place in early March, and featured speakers like Bill Clinton, Edward de Bono, Philippe Starck and Richard Branson.
Happily then, there's the TED website, which posts a new recording every week of the best speeches from this and previous years. In most cases, you get the choice of watching the video online, or downloading an MP3 or video 'podcast' - all free of charge. And best of all, most of the sessions are only 20 minutes long, so it isn't going to eat huge chunks out of your day.
Here's a cracker to get you started. Barry Schwartz is an American sociology professor, who will convince you that too much choice is demonstrably a bad thing for consumers, and bad for business as a result. Watch it, and wonder if you shouldn't be redrawing your marketing plan.
If you like what you see, you can receive notifications of all new recordings via email, RSS or as podcasts in iTunes. It could be the smartest click you do today.
Tags: conference, podcast, TED
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1. At April 13, 2007 12:09 PM, David Crowther wrote: