Video helps get your business noticed
Posted 16 October 2007 at 2:48PM by Derek Hemphill in Doing business online
Have you got a video clip about your business on your website, your BT Tradespace site or even YouTube yet? If you haven't got round to it, I'd recommend taking a look at some of the ones our existing Tradespacers have already uploaded on to their sites for inspiration.
The whole concept of UGC (user generated content) means that you no longer have to fork out on top-notch equipment for high quality productions. All you need to capture and upload a piece of video is a mobile phone with a built-in video recorder - most new mobiles now have this feature standard. Or for the more professional touch, you could hook up a video camera to your PC with a special video capture card and edit your piece to camera before uploading.
Whatever method you choose, the most important thing is the content. It's worth considering the message you want to get out to your potential customers before the shoot. You also need to decide on the type of video - will it be an interview, product demo, showreel, presentation, how-to guide, advert etc.
Here are some examples of videos already available on BT Tradespace.
Steve's bricklaying basics - A preview from Steve's instructional DVD on the art of bricklaying.
Bulgaria - Beyond the Crowd - A series of still photos along with some soothing music promoting travel to Bulgaria.
Wedding video - A showreel from CBW Media featuring men in skirts!
Welcome to Mamut - A heartfelt message from the MD
And finally, my favourite.....
Mountain-top juggling - Need I say more?
So what you waiting for? Get shooting and get your business noticed!
Tags: BT Tradespace, UGC, user generated content, user generated video, video, YouTube
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