The easy way to expand into Europe
Posted 8 August 2008 at 7:22AM by Ian Betteridge in Doing business online
Survey after survey have revealed a single stark fact about the current state of UK business: a lack of confidence. The latest report to be added to the pile, by the CBI and Experian, shows that the majority of manufacturers across the country expect production to fall over the next three months.
However, there was one bright spot: exports. Companies focusing on exports, and particularly exports to Europe, have been doing rather well for themselves thanks to the overall weakness of the pound. The exception is those exporting to the US, whose currency has fared even worse than sterling on the money markets.
So could you take advantage of this? It's worth remembering that even the smallest company can export to Europe relatively easily, especially if you create a web presence which is localised into the main European langauges.
Buying the equivalents to your domain name for Germany, France, and Italy, and redirecting those sites to localised versions of your online store can reap big benefits in terms of sales. And best of all, none of this need cost you a fortune to do.
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