Online advertising overtakes direct mail
Posted 15 October 2007 at 8:18AM by Simon Dickson in Doing business online
Another new milestone for online advertising: the Internet Advertising Bureau reports that, with year-on-year growth of 41% in the first half of 2007, and a total spend of £1.3bn, online has now overtaken the direct mail sector.
'Paid-for search' accounts for 57% of that total figure, with banners and the fast-growing 'classified' sector sharing the remainder more or less equally. Recruitment advertising is by far the biggest category in the study, carried out in association with PricewaterhouseCoopers - it accounts for 24.7% of spend, nearly double the second-placed 'automotive' sector, with 'finance' close behind in third.
The IAB points to a number of key drivers for growth: the ubiquity of broadband, with people spending longer online as a result, and the development of better analytical tools to help advertisers assess their spending. Social networking sites like MySpace and Facebook aren't yet driving significant advertising expenditure, they say - but it is likely to follow, driving continued growth 'for years to come'.
I don't know about you, but I'm certainly starting to see more advertising creeping into Facebook. Their 'flyers' advertising product is now available in 'pay per click' flavour, as well as the original 'X number of views' payment model. At roughly a fiver for 5,000 flyers, with the ability to target by gender, age, location, political views, marital and educational status, as well as keywords, it's quite an appealing option.
Tags: advertising, facebook, iab, myspace, pay-per-click, social networking
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2. At October 15, 2007 12:36 PM, Mr Kennedy.......Kennedy wrote:
I spend my time removing any unwanted Superman related items from my valuable computer screen...if i wanted to see the same five things over and over again id maybe tune in to some trashy American TV shows.
3. At October 16, 2007 8:25 AM, William Baskerville wrote:
I agree with John that it is good to no longer see pop up's whilst surfing the net, but what needs to be said is that small, legit buisnesses may depend on internet advertisements to survive, like small music vendor's who deliver any where in the UK and do promotions via the net. Granted that most of the advertisements we don't want to see, but if they where on the television, would we care? People learn to ignore these types on television, so why not the net?
I have not long finished doing a degree in Web Design and Development at my local univeristy and have done a lot of research in to this. All it takes is a simple java applet included in a peice of web code, and most pop up blockers are over ridden, so just how secure are they?
4. At October 19, 2007 11:55 AM, Gee wrote:
I for one hate the vast amount of adverts we have to put up with. The sheer number of them on tv, radio and internet, along with magazines, newspapers, or even out walking down the street is beyond a joke. Internet adverts are by far the worst though, as they seem to be done in the most sneaky and underhand way. With all our browsing habits fed to the advertisers through spyware/adware you really just don't have a chance of escaping them. Of course there are plenty of programs for removing the spyware, but it's just more hassle for the average pc user.
I think I may just get a really unknown browser that no-one has bothered to create any viruses for.
To be fair, I don't mind a banner down the side of the page, as long as the advert isn't to obtrusive and making loud noises. But when you get multiple pop-ups every time you open a new link it gets tiresome having to contstantly close them down.
5. At October 26, 2007 10:31 AM, anjanesh wrote:
best answer to script baddies - use 'no scripts' Firefox extension ; works like a charm.
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1. At October 15, 2007 10:07 AM, John Cena wrote: