Blow people away with Moo business cards
Posted 11 June 2007 at 9:58AM by Simon Dickson in Doing business online
A week or so ago I mentioned Moo business cards, the weapon of choice for anyone who's serious about Web 2.0. Tim Watt left a tantalising comment which I simply had to follow up: 'I can tell you, to give your customers and potential customers with THEM on the back of your card blows their minds!'
Moo's business cards have your details on one side, and a picture on the other. What I didn't mention last time is that although there's a minimum order of 100 cards, you make make up the hundred with lots of different images - which is where Tim's stroke of genius comes into play. He publishes a magazine called Race Walking Record, and produced sets of Moo cards promoting this and his freelance photography work.
'These naturally included some superstars, but also my customers or their kids that take part in the races I cover,' he told me. 'When I've shown them to people in the pub, they WANT them - and when they see they are business cards too, they tend to say ''hey, that's a neat idea''. They grab people, hopefully with the effect of maintaining their loyalty to the magazine, and possibly for ordering reprints of the photos. Even people not connected to the image tend to say it's nice to see something different.' The only catch, he explains, is the time he takes choosing which card to give someone - there's always a risk of 'the moment' passing!
I've always found the ceremonial exchange of business cards to be an odd moment in any meeting; I often get the feeling we do it because we feel we have to do it. Tim's approach would certainly make it more memorable, and would be great at 'breaking the ice'. Any readers got any better tips to make business cards better?
Tags: business cards, moo, photography, tim watt
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