Amazon tops sales and satisfaction charts [BT broadband office]

Amazon tops sales and satisfaction charts

Posted 26 September 2007 at 8:28AM by Simon Dickson in Doing business online

Amazon remains well ahead of everyone else when it comes to online retailing, according to July data from IMRG/Hitwise. Tesco and Argos continue to swap places just behind, with Play.com a close fourth.

As IMRG's chief executive James Roper notes, 'the stability of retailers' positions on the Top 50 List is extraordinary.' He reckons it tells us two things: 'these market leaders are satisfying their customers pretty well, and competitors are having little or no effect on their progress.'

Perhaps because of the bad summer weather, travel sites did particularly well, with four of the top ten, and eighteen of the top 50. Cinema chains Odeon and Vue also jumped up the rankings. The study also notes a strong performance by Currys and PC World.

Meanwhile, a study by shopping portal operators Pangora suggests that online-only brands aren't just able to take on the big High Street names, they're beating them too. Asked to rate websites for price, delivery and customer service, shoppers put online-only operations top in five out of six categories - with only 'online grocery' being dominated by bricks-and-mortar brands.

Amazon came top for both gadgets and entertainment; Lastminute and Expedia were tops for travel; Dell ranked highest for computers; and ASOS was most popular in fashion. The results, covered in detail by Netimperative, noted that high street clothing chains and fashion labels scored very low in most categories.

Tags: amazon, ecommerce, hitwise, imrg, pangora

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Comments

1. At September 26, 2007 3:38 PM, kim wrote:

not really suprising, you cant beat amazon for value and service
ive ordered a few times, and every time without fail its been delivered the next day
ebay isnt always as brilliant as some think, and you can easily get swept along by overpaying for something you get cheaper in the local shop

2. At September 27, 2007 8:11 AM, Scott wrote:

Not surprising that high steet brand names don't do too well, my wife just uses their websites to see if there's anything good. If there is, then we go to the shop!

3. At September 27, 2007 9:32 AM, D'Lo Brown wrote:

I find Amazon to be just like anywhere else, i once ordered a chart title DVD and it took 2 weeks to come.

eBay is good if you use common sense and enter the maximum bid your prepared to pay, like the website suggests you should. Therefore you dont end up paying inflated prices.

My local cinema (CineWorld) has perhaps one of the most awkward and error strewn websites ive had the displeasure of using!

Currys/Dixons is also a classic example, find an item on Currys website, head over to Dixons (its still there after the takeover) and the same item is usually cheaper...

they had better recognise!

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