The benefits of business blogging - Why every business should blog [BT broadband office]

The benefits of business blogging - Why every business should blog

Posted 19 December 2006 at 12:57PM by Alexa Williamson in Business blogging

I've spent a good part of the past two years blogging. Now I want to tell you why it's good for a business - particularly an SME - to blog.

Blogs encourage feedback and deepen customer relationships

A weblog (as it's called in full) is basically on online diary. Entries don't have to be formal and can be any length you want. Diaries are appealing to readers as they are both candid and revealing.

By maintaining a blog, a business can have a no-hassle one-to-one conversation with its customers (or anyone in the world for that matter) whenever it feels like it. Customers are also able to 'post' their opinions in response to a blog entry, building a sense of community.

Blogs rank higher in search engine results

From an SEO perspective, blog posts are generally ranked higher by Google and other search engines than static web pages. This is because blog content is normally updated more frequently and often contains links to relevant resources.

Blogs demonstrate expertise

A blog gives a small business the opportunity to demonstrate its expertise in a given area. It's also a forum to listen to feedback. I know that I am much more likely to do business with someone and be loyal to a brand that I think is listening to me. How about you?

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Comments

1. At December 19, 2006 8:19 PM, Mark White wrote:

Alexa - while I recognise that no short post can do justice to the subject of business blogging, there are a couple of points I have to make.

While personal blogs were in many instances a form of online diary, I don't think that it gives the right start point to imply that a business which uses blogging is in any way creating one. Expert information resource, communications channel, media tool etc - yes. Online diary - no.

Also I think that I would probably add "focused content" as a major reason why blogs rank highly in Search Engine results - unfocused or irrelevant content, however often updated, will still be ignored by Search Engines.

2. At December 20, 2006 9:47 AM, Alexa Williamson wrote:

Thank you Mark. Good points. I agree that blogs that focus on one point per post are more appealing than overly general content.

3. At December 20, 2006 1:18 PM, pat kelt wrote:

good advise on blogging, i will be having a go !

4. At December 20, 2006 1:27 PM, Alexa Williamson wrote:

Thanks Pat! = D

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