Making blogging work for you [BT broadband office]

Making blogging work for you

Posted 4 March 2008 at 7:49AM by Ian Betteridge in Business blogging

Everyone knows that the best kind of marketing is word of mouth - and in the internet age, word of mouth travels even faster than ever.

If you're a small company, getting engagement from bloggers can be a simple, cheap and effective way of winning advocates who will use their word of mouth influence to spread your brand far and wide.

But it's not as simple as sending out a press release - which is why we've written a guide to winning the engagement of bloggers, which you can read by clicking the link above. We've also got advice from two experts - Chris Reed of PR company Fishburn Hedges and Danny Meadows-Klue of Digital Strategy Consulting - on the right and wrong way to approach bloggers.

Tags: blogging, bt, bt broadbandoffice, bt business blog, business blogging

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Comments

1. At March 4, 2008 10:28 AM, Morag Clinch wrote:

Thanks for this really useful and informative article. Blogging is something I really didn't quite understand and thanks to this article, now have a much clearer understanding of exactly what it's all about thanks to this article. It's now time for my company to put blogging into practice!

2. At March 4, 2008 12:04 PM, Hulk 'The Real American' Hogan wrote:

The WWE has been using blogging for over three years now with all the hulkamaniacs posting their views on matches etc... on fan sites, forums and elements of the main WWE site which has helped us grow and be the best wrestling company out there. I never say never, and all those hulksters out there keep on blogging! Ooooooooooh yeah!

- Hulk Hogan

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