Add some content to your site for better business
Posted 7 May 2008 at 7:40AM by Ian Betteridge in Business blogging
Most company web sites are pretty plain. They contain information about the company itself, its services, a price list, and not much else. And while this approach is perfectly good when you're starting out, it doesn't really give your company any kind of unique identity for consumers - something which can make the difference in a competitive market.
One thing to consider adding to give your site more personality is content - something that's relevant to what you do, shows that you're an expert in your field, and gives your site a bit of a flavour of your personality. For example, if you're a plumber then writing a simple set of tips and advice for home owners and placing it on your site instantly establishes that you know what you're talking about. Likewise, an accountant who puts a simple "help and advice" page on their site will get more engagement from potential customers than one who simply gives his name and address.
If you're going to create content, though, remember three simple rules. First, it must be relevant to your business: putting a personal blog on your company's site might work for some business owners, but generally it should be avoided. Second, it has to be relevant. If you're an electrician, putting information about other aspects of home maintenance won't really add much to your credibility. And third, if you're writing everything yourself, get someone else to proof read it before you put it online - while everyone makes occasional spelling mistakes, a second pair of eyes will at least minimise how often you make them!
Tags: blogging, bt, bt broadbandoffice, business blogging, website content
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Comments
2. At May 7, 2008 2:53 PM, Chris Sabin wrote:
Thats so perfectly true! My business has grown and grown with the more interactive material we offer.
The more customers you acn attract who like the website, will come back repeatedly if they like what they see.
Even a simple news section (e.g. Plumber updating how they are complient with new regulations, Accountants who link relevant accounting news to show how it will reflect on your business etc) does make you seem like somebody who is interested in what you do.
3. At May 7, 2008 5:59 PM, James wrote:
Most important is for your customers to easily find what they are looking for and to understand what you are selling.
I am fed up with websites that just list pages and pages of part numbers without details or photographs or just ask you to enter the part No. Most times I dont know the part number of the item that I am looking for !!!
If I cannot find what I require, I just move on to another.
4. At May 9, 2008 3:28 PM, Clare & Confederates wrote:
THANK YOU for this! Brilliant idea.
5. At May 9, 2008 6:28 PM, Stuart Lothian wrote:
100% agree. In a high value service business, it's all about credentials, passion, commitment and relevance. How can potential clients assess relevance (to them) unless they can quickly obtain a real feeling for the credentials and track record of the potential provider? Stimulating and original site content helps illustrate both credentials and relevance. Our site offers useful management guidance and tips to SME business owners. Our offering contains even more.
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1. At May 7, 2008 9:58 AM, Zen wrote: